Over the past 2 years, Mamalette has provided timely information via its online platforms to first-time mothers going through the child birthing experience by posting their questions on our forum for answers by their peers and from experts through our Facebook Q&A sessions. We have also introduced offline programs to connect mothers with experts who answer their questions via a 1-day program.

The volume of questions we get on our platforms makes it necessary to engage mothers on the ground to extend the level of support provided via our online platforms. We are looking for ideas on how to design and implement city to city support groups of pregnant mothers so information can flow more easily.

Outcome

• A process we can adopt and tools we can use to set up and reach out to our target audience in a city outside Lagos (as a pilot) in a cost effective way.