Challenge Status: completed
Design a cost-effective campaign to attract car owners, based in Lagos and Abuja, who make city-to-city trips (e.g a car owner who drives from Lagos to Ibadan every Friday). This campaign should take into consideration both online and offline channels.
Outcomes
– Campaign plan/process
– Sample campaign materials
About GoMyWay
Founded in June of 2015, GoMyWay is a trusted online ride share platform that connects car owners that have spare seats to share with others that need a ride and are going in the same direction, so they all can share the cost of the journey, whether interstate or intracity.
With a growing community of over 5000 users and 30,000 seats offered, GoMyWay is the easiest way for car owners to monetize the extra seats in their cars during rides and for passengers to find affordable and comfortable means of moving from one place to another.
