Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

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McDonald’s is grinning thanks to Grimace after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second quarter sales.

McDonald's

McDonald's bet on viral success with its Grimace shake. TikTok users are pretending it killed them

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

McDonald's

US ECONOMY UNEXPECTEDLY ACCELERATED TO A 2.4% GROWTH RATE IN APRIL-JUNE QUARTER DESPITE FED

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Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools – FOX21 News Colorado

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools – WWLP

McDonald's

Viral Grimace shake trend helped boost McDonald's sales

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

McDonald's

Marketing and advertising

McDonald's