Mapping Taylor Swift's masterful marketing of Midnights

From elusive TikTok posts to billboards scattered around the globe, here’s how the country-singer-turned-pop star kept Swifties hooked during the lead-up to her 10th album.

Taylor Swift's 'Midnights' Marketing — Habit Music

What B2B Brands Can Learn From Taylor Swift's Marketing Strategy, by Alexa Phillips

OP-ED: She's a megastar, but Taylor Swift just won't shake off old feuds. Good for her : r/TaylorSwift

Taylor Swift's Net Worth: How She Spends Her $1.1 Billion Fortune

Taylor Swift reveals title of first track off of Midnights: Mastermind : r/popheads

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Marketing (Taylor's Version): the genius behind success of 'Midnights' — The Hofstra Chronicle

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