The Hero Products and Gen Z Influencer Strategies Behind E.L.F.'s Breakthrough

Learn about the hero products and TikTok marketing strategies E.L.F. used to win over Gen Z influencers and expand its earned media footprint.

How e.l.f. Cosmetics Ignited The TikTok-Led Beauty Revolution

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e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand

e.l.f. Beauty: Gen Z's Favorite Beauty Brand Earns 57 Billion

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z

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Beauty Industry Titans E.l.f. Beauty and Estee Lauder Navigate

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