Design for Delight: How To Fall In Love With Your Customer's Problems (And Not The Solution) - Intuit Developer Community Blog

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The idea of falling in love with your customer’s problem, not the solution, may sound foreign, or even seem backwards. You want to build an app that is customer-focused though, correct? If so, I’d like to make the case for focusing on your customer’s problems. Here at Intuit, this focus is a foundational belief and

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