What Yankee Candle Reviews Reveal About COVID-19 Trends
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Northeastern assistant professor shows how one Twitter joke about Yankee Candles led to a breadcrumb trail of COVID-19 trends.
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There is NO scent!' What Yankee Candle reviews can tell us about COVID-19 trends
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The surprising way covid-19 may be affecting scented candle reviews - The Washington Post
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COVID cases: How candle reviews could be an early warning sign : NPR