Augmented Reality and Toys: A Lego case study

Why did Lego went ahead with Augmented Reality? What kind of product was chosen? What was the reaction of the Media to this news? These questions will be answered in this LinkedIn deepdive. Examining use cases for the #ARdeepdives is a lot of fun.

PDF) Digital Transformation Strategy: The LEGO Case

28 Best STEM Toys for Kids (2024): Make Learning Fun

LEGO® 42158 NASA Mars Rover Perseverance - ToyPro

It's AR-gos: Britain's leading toy retailer first to launch LEGO® models in Augmented Reality

Applied Sciences, Free Full-Text

LEGO® Classic Lots of Bricks - 11030

LEGO and Augmented Reality +

Immerse youngsters in an amazing augmented reality play experience with LEGO Hidden Side 70418 J.B.’s Ghost Lab. Hidden Side delivers an exciting new

LEGO Hidden Side Augmented Reality (AR) J.B.'s Ghost Lab 70418 (174 Pieces)

Immerse kids in fun ghost-hunting adventures with the LEGO Hidden Side 70422 Shrimp Shack Attack playset. This awesome toy construction set combines a buildable LEGO model with augmented reality for kids to deliver a fully interactive play experience. Download the Hidden Side app and scan the model with a phone to make it come alive.

Lego Hidden Side Shrimp Shack Attack 70422 Augmented Reality (AR) Building Set with Ghost Minifigures and Toy Car for Ghost Hunting, Tech Toy for

LEGO AR Experience, Nexo Knight AR Game Engine